Delivery to the Phygital World in Milan
Just last Friday we delivered the full AV infrastructure for the exhibition What’s the Matter?, an experiential exhibition at Milan Design Week.
Advertising and communications are now crossing over from the virtual to real world and vice versa, through connected objects and devices that allow physical objects to interact with digital platforms.
The term used to describe this trend is “Phygital” – a convergence of the consumers’ physical and digital world.
Read more at clickz.com